Easy ways to grow your insurance agency organically.
Whether you’re just starting out in the insurance industry or you’ve been active for several years, growing your business is at the forefront of any agent’s mind. While you may have a few methods to generate business that you rely on, you may be missing out on some valuable opportunities.
To help boost your business check out these tips!
Schedule a seminar. Getting people together to listen to the importance of life insurance is a great way to generate clients. For example, a retirement planning seminar is a great way to get people interested in life insurance. Use story-selling techniques to drive home the importance of owning a life insurance policy.
Try a fun marketing campaign. Believe it or not, but marketing can be fun! One of the best tips to grow an insurance business is to have fun while doing it. Insurance can be a serious subject, so it’s nice to appeal to people through emotion as well as fun. Utilize local radio shows and newspapers in your campaign to get your local community involved.
Leverage existing customers. While it’s important to attract new customers, keeping current clients happy is just as important. Find out which term policies are about to expire, or check in to see if a major life event has them looking at additional coverage. Offer your expertise and assistance to help them find new or supplemental coverage. If you sell multiple types of insurance, look for cross-selling opportunities. Always stay in touch with your current customers and stay up to date on their ever-changing life insurance needs
Request referrals. If your customers like and trust your service, they’ll be an ideal person to spread good word of mouth for your services. These people will be more willing to pass on your information to friends and family if they have enjoyed their experience working with you. Email your current clients asking for referrals – you can even offer a reward!
By utilizing a mix of marketing tools to enhance your insurance business, you’ll increase your likelihood of reaching new prospects while maintaining relationships with existing customers.
Start on your career as a life insurance agent. With the right tools and guidance from Advantage Partners Network, your insurance agency can take off. A professional hand in pointing agents in the right direction allows your business to perfect procedures and maneuver around obstacles. Contact us today to get started.