Strategic tools to protect your brand’s reputation for reliability!
Anyone in business will know that it takes years to build a reputation and five minutes to ruin it. If you think that in just a few moments of handling a situation badly, you could lose a client forever, we’re sure that you would do things differently. Protecting your insurance brand’s reputation for reliability plays a big part in customer satisfaction.
Your insurance company’s reputation is a massive liability. In a world of Internet reviews and public shaming, it can only take one incident to crumble your agency. If you want to protect your company’s reputation, you need to utilize these strategic tools.
Use Social Media to Connect with Customers
When a customer has an issue, they’re going to tell friends and family. More often than not, they’ll post something on social media to warn their followers on Facebook or Twitter. Rather than face the public shame, take the opportunity to address the unhappy client. For shining reviews, take the time to thank satisfied customers for the mention.
When providing an insurance service to a client, you’ll need to be sure that it’s the coverage that the customer wants (and needs). Through database management and monitoring software, you’re able to better track customer satisfaction. Actively monitor how many clients renew their policies with you, too.
Customer data breaches are becoming increasingly common. Hackers, quicker than ever, are able to penetrate firewalls and access sensitive information, including Social Security Numbers and credit card details. If these were to leak, then your company would be held accountable and it’d be known for less-than-reliable.
With the right tools and guidance from Advantage Partners Network, your insurance agency can take off. A professional hand in pointing agents in the right direction allows your business to perfect procedures and maneuver around obstacles. Contact us today to get started.