Improve your insurance agency online ratings to boost profits.
We’re in the digital era. It’s no surprise that today 61 percent of customers read online reviews before making a purchase decision. User reviews are proven sales drivers, and something the majority of customers will want to see before deciding to make a purchase. If your insurance agency is lacking in reviews or good ones, it’s time to solve this issue! In turn, you can increase revenues.
Believe it or not, but 50 or more reviews per product or service can mean a 4.6 percent increase in conversion rates. While we’re digital DIY insurers now, we choose to head online to purchase our next policy. When a customer sees an insurance agency with outstanding results, ratings, and reviews, they are more likely to purchase from that company than one who has few or bad reviews. It’s human nature; we want to get the best for what we’re spending. Site visitors who interact with both viewers and customer questions and answers are 105 percent more likely to purchase while visiting.
Reviews produce an average 18 percent uplift sales. Companies with higher ratings may command higher premiums. There is less risk in insuring with strong companies than with insurers with less stable capital structures. In turn, revenue betters as the ratings improve.
If you’re looking to improve your ratings and revenue, get started today! Your insurance agency can thrive through a few simple improvements and commitments.
From top commissions, competitive carriers, to profit sharing, and 100 percent agent ownership, Advantage Partners Network is designed to aid your Independent Insurance Agency to achieve greater success. Are you ready to boost yourself as an insurance agent? Get started by joining Advantage Partners Network! For more information, give us a call today.