Map out your marketing plan to move your agency forward.
If you were to plan a 2-week hiking trip, would you head out without a map, general directions, or knowledge of where you’re going? Unless you’re a wandering traveler, you probably wouldn’t leave without some substantial research of the area. Similarly, business owners shouldn’t start their business without some sort of marketing plan. After all, your business will grow and thrive with the extra clients your marketing attracts!
If you’re a small business owner or an independent insurance agent, your marketing plan should be used as a compass to lead your business’s day-to-day activities. To get you started on creating a marketing plan for your insurance agency, here are the top tips!
- Evaluate your company’s current situation.
Analyze your 2015 marketing sales and revenue trends. Assess how your company overcame challenges, how you could have handled difficulties better, and where the closing rate could be improved. Learning from mistakes and hurdles is a major part of what makes a business better!
- Analyze your 2015 marketing trends.
Check out your website traffic from last year, as well as over the past few months. If you see a high rate of traffic but few leads and even fewer customers, it’s time to switch up your processes.
- Define your company’s vision.
Where do you picture your company in 2017? Write a description of what, ideally, your business would look like 12 months from now. Be specific and don’t be afraid to dream big (but stay realistic!).
- Research your target market.
Appealing to the right people is important; making the right product appealing to the right people is essential for a successful service. You should determine what audience you need to target, such as age, sex, family composition, earnings, geographic location, and lifestyle. Narrowing down your target market will be a guide to planning your media and public relations campaigns.
- Develop marketing communication strategies and tactics that you’ll use.
This section is the heart and soul of your marketing plan. Now that you’ve outlined what your marketing you must accomplish and identified your best prospects, it’s now time to detail the tactics that you’ll use to accomplish your goals!
Now that your independent insurance agency knows how to kick off its marketing, continue gathering the tools that you need to success. Get started by securing your insurance agency network in Florida, New York, New Jersey, and Arizona by giving Advantage Partners Network a call today!