Tips to Create a Marketing Plan for Your Insurance Agency

Map out your marketing plan to move your agency forward.

If you were to plan a 2-week hiking trip, would you head out without a map, general directions, or knowledge of where you’re going? Unless you’re a wandering traveler, you probably wouldn’t leave without some substantial research of the area. Similarly, business owners shouldn’t start their business without some sort of marketing plan. After all, your business will grow and thrive with the extra clients your marketing attracts!

If you’re a small business owner or an independent insurance agent, your marketing plan should be used as a compass to lead your business’s day-to-day activities. To get you started on creating a marketing plan for your insurance agency, here are the top tips!

  1. Evaluate your company’s current situation.
    Analyze your 2015 marketing sales and revenue trends. Assess how your company overcame challenges, how you could have handled difficulties better, and where the closing rate could be improved. Learning from mistakes and hurdles is a major part of what makes a business better!
  2. Analyze your 2015 marketing trends.
    Check out your website traffic from last year, as well as over the past few months. If you see a high rate of traffic but few leads and even fewer customers, it’s time to switch up your processes.
  3. Define your company’s vision.
    Where do you picture your company in 2017? Write a description of what, ideally, your business would look like 12 months from now. Be specific and don’t be afraid to dream big (but stay realistic!).
  4. Research your target market.
    Appealing to the right people is important; making the right product appealing to the right people is essential for a successful service. You should determine what audience you need to target, such as age, sex, family composition, earnings, geographic location, and lifestyle. Narrowing down your target market will be a guide to planning your media and public relations campaigns.
  5. Develop marketing communication strategies and tactics that you’ll use.
    This section is the heart and soul of your marketing plan. Now that you’ve outlined what your marketing you must accomplish and identified your best prospects, it’s now time to detail the tactics that you’ll use to accomplish your goals! 

Now that your independent insurance agency knows how to kick off its marketing, continue gathering the tools that you need to success. Get started by securing your insurance agency network in Florida, New York, New Jersey, and Arizona by giving Advantage Partners Network a call today!

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How Technology & Insurance Agency Network in New York Can Support the Insurance Agent

It’s no secret that the rise of technology and reliable insurance network agency in New York can help you build a successful business.

The insurance industry has seen a tremendous amount of change in the recent years: from revised legislations to the evolution of technology. As digital communication and our insurance agency network in New York continues to evolve, the role of the insurance agent bends and sways with the changes.

Gone are the days where insurance agents were advertising in newspapers and handing out flyers on the street. The Internet is a new playing field that can launch any dedicated and motivated agent into success! These professionals should take advantage of the possibilities in this digital era that can advantage their business in more ways than one. Check out some of the ways that the top tech can help independent insurance agents:

Attracting Customers
One of the most important elements of success as an insurance agent is attracting customers. After all, this is how your business grows. More than ever before, agents can connect to potential clients through websites and a social media presence. The realms of the Internet generate leads!

Staying Organized
Tech helps agents and managers to stay organized. Not only does this tend to reduce stress, but it increases focus and efficiency in work situations. In turn, this can generate more business for the insurance agent! Try downloading web-based calendars, smartphone meeting reminders, project management tools, file sharing, or online meeting tools today!

Leverage Data
One of the biggest benefits that insurance agents can reap from technology is the concept of big data. Collected statistics on the population allow insurance agencies to drive their decision making for customers at all levels, strategically targeting clients and operating more efficiently overall!

Are you ready to boost your career as an independent insurance agent? Use this tech and get ideal insurance agency network in New York by calling Advantage Partners Network, serving the entire U.S., today!

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What Advantage Partners Network, Insurance Agency Network in New York, is All About!

Advantage Partners Network is a reliable insurance agency network in New York and across the nation for your needs.

We are proud to welcome you to our blog page, one that will be full of useful information, fun advice, and material about our how our insurance agency network in New York and throughout the country can aid you.

Let’s jump right in to explain what Advantage Partners Network is all about!

Advantage Partners is dedicated to the independent agent who needs access to the top insurance carrier markets in order to build their client base and retain their valued customers. That’s where we come in, with our insurance agency network. As professionals in the insurance market, we also provide each independent agent with the training, websites, and other tools and resources they need so that each agent can offer outstanding customer service.

In turn, we set up independent agents to thrive in such a competitive market, whether they are a former captive agent, start-up agent, or an experienced agent. As a trusted resource for access to agency appointment, major markets, and our insurance agency network, we work with you to achieve greater success!

So, we welcome you to join in our blog, opt for monthly updates, and find out more about our services.

From Advantage Partners Network, welcome!

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