Why Having a Great Agency Network is Important for Success

Why Having a Great Agency Network is Important for Success

Advantage Partners Network began with a simple concept and vision in mind. That is to provide its agents with valuable resources and tools for any insurance broker that is under our wing. We take pride in providing quality tools and resources and the fact that we have achieved our goal in this.

Still, it’s important to maintain that level of quality and resourcefulness as the insurance world grows and changes. As a company, we want to ensure that not only that people have the tools necessary to do what they need to do, but also to stress how important Agency networks are.

How Insurance Networks Work

Insurance networks are a cornerstone for many insurance companies and they rely on us for a variety of things. Essentially our network is a combination of insurance agencies and insurance agents. From this collective pool we provide information available to those who join in the network. We Provide access to Carriers across the USA, and enable you to quote and sell policies from these carriers. By doing so, you make a commission on the policy and we do as well.

Why They Are So Important

What’s more important though isn’t how a network works but more of what the network provides. Like we just said, we provide quality information that allows insurance agents to make sales, close sales, and have all the tools necessary in between.

It’s for this reason that agency networks are quite important for success. Let’s take an example just to show you how important we can be to an insurance agent.

Now that you got your license, you need to be making sales which means you need clients and be able to close them. We actually have tools to help with that too. First you have access to our blog, a collection of information on a variety of topics. So no matter what sort of issue you have, you have resources at your fingertips that you can find and use as guidance.

Furthermore when it comes to clients recall that this is a collection of insurance agents. In other words there is a group of people who know your struggles and are willing to help you. They can provide help on attracting clients or simply lend a guiding hand. We are also working on rebuilding our agent resource portal to reach even further.

Finally, if you are looking to grow your revenue and agency even more, we have something to offer that too.

Conclusion

At Advantage Partners Network we want to help you get nothing but the best. Through our services we can help you get started, get established and then bring your business to the next level through what we provide. We take pride in doing that and will continue to do so.

Read More

High Net Worth Clients

The high net worth (HNW) insurance market is a lucrative and rapidly growing segment of the insurance industry. Although the percentage of HNW clients continues to grow, approximately 70 percent of HNW individuals have coverage in standard markets. They are often underinsured or have inadequate coverage with carriers who are not familiar with the affluent marketplace.  In today’s market, Celebrities, professional athletes and those who inherit trust funds are not the only clients who have a high net worth and require specific coverage. Generally, HNW clients have homes valued at $750,000 or above and a net worth of $5 million or more.

Becoming an expert in this area requires dedication and time. HNW coverage is not as simple as one phone conversation. Insurance agents who work with these clients must build and maintain relationships and networks. HNW clients should not be considered large personal lines accounts, because they are often complex and require regular and thorough reviews of exposures. HNW exposures may actually more closely resemble commercial exposures, as both may need to insure multiple locations, in-home employees and non-profit activities.

The HNW individual has many unique exposures that come with their lifestyle, and those exposures need to be protected. These exposures can come in many forms such as fine art collections, luxury and vacation homes, private aircraft, specialty automobiles, exotic sports cars, jewelry, and more. Also, increased wealth and assets increases your personal liability exposures. Annual risk assessments are imperative to secure details about net worth, assets, collections and new acquisitions. Brokers who work in this market should work with trusted specialty insurance carriers to tailor coverage in order to meet clients’ needs. Advantage Partners Network understands the specific needs of the high net worth client. We have relationships with premier insurance companies who serve this market, and we will work together with agents to offer a comprehensive insurance and risk management program.

 

Read More

Advantages of being an Independent Insurance Agent

Once you have decided to pursue a career as an insurance agent, you have to decide if being a captive agent or an independent agent is right for you. Both have pros and cons, but choosing a career as an independent insurance agent typically offers a few more advantages.

Independence– Being an independent insurance agent allows you to fulfill your entrepreneurial spirit. You are your own boss. You can work independently, set the tone of you agency and maintain your desired work-life balance. And you reap the rewards of your hard work.

Choice – One of the biggest competitive advantages you will have as an independent agent vs. captives, is the ability to offer customers a choice. Because you represent different insurance companies, you are able to offer a variety of coverage options and price points. On average, independent agents represent five to eight different insurance companies. With your connections and knowledge of the market, you are able to find the best coverage and value for your customers, all the while offering service on a personal level.

Relationships – You will have the opportunity to connect with customers and build lasting relationships. By becoming a trusted adviser, you understand the needs of your customer and can ensure adequate coverage. You are able to help your customers through all stages of life, whether they are renting an apartment or buying a home, starting a business, getting married, adding a teen driver to an auto policy, or looking to cover their retirement condo. You can develop life-long relationships with your customers.

Community – Because you share an interest in the community where your customers live, you are able to understand the benefits and challenges that they face based on your location. You can become involved in the community; sponsoring youth sports teams, buying from local businesses and supporting school organizations.

Finally, when making your decision, you may also consider joining an insurance network. An insurance network provides members with mutual support, extended resources and group benefits. There are many long term advantages that come with being an independent insurance agent. Do your research, weigh your options, and get selling! 

Find out more today by signing up with us! No Obligation, Cost or Fees!

Visit our Join Us page to send in a small application to get started

Read More

How to Keep Your Clients Happy

Top tips on how to satisfy your customers.

For any company, satisfied customers are the holy grail. If your customers feel happy about your business and services or product, they’re likely to be repeat buyers. In addition, content clients are also vocal advocates for your company’s services to other potential clients. These people’s satisfaction is directly linked to your business’ success. So, how do you satisfy your customers?

If you want some top tips on how to keep your customers happy, read on!

Align your pricing to the perceived value to the customer.
If your product or service has a sky-high price tag but is worth half the price to the client, you’ll need to reassess your costs. Clients are much more likely to feel happy when they feel that they have got the best bang for their buck.

Skip stretching the truth.
When you know that the client won’t get the low price that they want, don’t give them false hope, only to be let down when the final quote comes in. An experience like this is sure to leave a sour taste in their mouths. When a client is faced with disappointment before they even begin to start enjoying your services, it’s unlikely that they’ll recommend you – or even come back!

Listen to what your customers want.
Dialogue is important to land clients; listening is how to keep them! Take into account what you need to change or update when you hear feedback from customers, and then follow through. Your customers are the lifeblood of your organization, and not dealing with a reasonable request could cause resentment.

Satisfying your customer should always be simple: it’s all about accurately managing the customer’s expectation and experience.

This is where the network insurance agency comes into play! Advantage Partners Network can guide independent insurance agents in boosting their business as well as maneuvering around tricky obstacles and reviewing options. A professional hand in pointing agents in the right direction is incredibly valuable. Contact us today to get started.

Read More

Is Your Small Business Ready for the Grand Opening?

Get your insurance agency ready for opening day! 

From the concept to the business plans to installing the computers, you’ve nursed your business along the whole way. Now that it’s time for opening, you’ll want to be sure that you’ve done enough to set your business up for success. The cost of putting up a brick-and-mortar business is huge, and you’ll need to get your small business ready for opening – before you open the doors!

Get your website together. 

Plenty of businesses, even today, have sloppy or unprofessional websites or lack a social media presence. Technology is incredibly important in today’s society, and it’s a sure way to get your business out there. Take advantage of easy advertising on social media and capturing a large audience with a website by updating your pages today!

Get promoting. 

Now that your website and social media have stepped into the 21st century, it’s time to get the word out about the opening of your business. Small businesses must work hard to tell the general public of their services and product, and invite them into the office for the grand opening. Welcoming potential clients face to face is much more successful than writing ‘We’re open!’ on Facebook.

Get the equipment together. 

Do your employees have everything they need to make the business run smoothly? When it comes to opening day, you don’t want to be lacking paper bags, pens, or an Internet connection. Check and then double-check that you have everything in place before opening the doors. To protect all of your financial investments, secure the right business insurance for your company!

Don’t waste valuable time searching for the right insurance coverage. Start on your career as a life insurance agent. With the right tools and guidance from Advantage Partners Network, your insurance agency can take off. A professional hand in pointing agents in the right direction allows your business to perfect procedures and maneuver around obstacles. Contact us today to get started.

Read More

Tips to Create an Insurance Marketing Plan

Make the best insurance marketing plan for your insurance agency networks.

From social media marketing to blogging to emails and article publishing, insurance agents are always looking to utilize high impact and highly relevant content. When working with insurance agency networks, your business will want to produce quality content to attract and retain clients.

Check out these simple tips to help your agency follow the best practices when it comes to content marketing!

Captivate Your Audience

Write about insurance industry updates, changes to regulations, useful information and more. No one will read something that sounds positively dull (and is!).

Be Clear

If you’re targeting commercial markets, write in a formal style. Better yet, use bullet points when possible to cut down the information into bite-sized chunks.

Know Your Market

Write to and about your audience. What are their FAQs? What could affect them in the near future? Staying ahead of the game and publishing information that’s relevant and wanted will help the content speak to your desired audience.

Be the Expert

Share information in such a way to convey industry experience, without ‘selling’ per se.  Establish your online rapport by letting customers know that you’re there when they need insurance fulfillment.

Mix It Up!

Make the most of your digital platform! Post blogs, articles, use images, video, infographics, and recorded webinars to appeal to more clients.

Compelling and consistent digital content helps insurance agency networks to engage prospects and make the most of your marketing! Now that your insurance agency is up to scratch with marketing, get your business going! Join the insurance agency network, Advantage Partner Network to join the team of top-tier professionals!

Read More

Easy Ways to Build Customer Loyalty

Nurture your current customers into loyal clients through an independent insurance agent network.

Every business knows that acquiring customers is good, but securing loyal clients is better. Believe it or not, but it costs six to seven times more to obtain new customers than it does to retain current ones. It’s easier said than done to keep a hold of your clients in the ever-competitive market. An independent insurance agent network can help you to create loyal customers.

Check out how!

Use a point-based loyalty program.

It’s given in the name: a loyalty program requires your customer to return to your business time and time again in order to cash in on a reward – so make it a good one! A points-based loyalty system can boost in-store purchases, online conversions, and gain data about clients that shows you where and how to improve services offers. The program can be integrated with your website, social media networks, and email marketing to offer seamless and cohesive engagement with the customer.

Engage through social media.

The popularity of social media offers a huge opportunity for brands to connect and win over customers. Over 72 percent of consumers say that social media helps them to engage with brands that they follow. Platforms such as Facebook and Twitter offer chances for brands to respond to customer complaint requests on the go and ensure customer satisfaction and loyalty.

Leverage email marketing.

Despite the fact that unsubscribing to emails is now a popular pastime, emails are still effective at marketing. Email marketing drives more ROI than any other marketing channel, so it’s important to make the most of this! Take email personalization to a whole new level to build strong customer loyalty. Look at past services, items, behavior, location, age, and more to engage with the customer.

Turning a one-time client into a loyal customer is going to allow your business to thrive! Now that your insurance agency is up to scratch on how to get started on this, get your business going! Join the insurance agency network, Advantage Partner Network to join the team of top-tier professionals!

Read More